About Us

Locally owned and operated for over 20 years

History

Established in 1999 by Wally McCrory, Filters Direct set out to be a locally owned and operated filter supplier that provided its clients with a personable and quality service. Starting from humble beginnings in a garage in Christchurch, Wally fast made his name and Irish wit known within the industry. From there, Filters Direct steadily expanded its influence and client base throughout New Zealand.

While maintain a strong focus on client satisfaction, Wally set out to create nationwide coverage for Filters Direct clients. In 2003, Filter Direct opened their doors in Auckland and only a short two years later, in Wellington.

In 2008, Filters Direct partnered with the world renowned AFPRO Filters based out of the Netherlands, becoming their exclusive New Zealand distributor. This partnership extended Filters Direct resources to new heights, creating a network of some of the most knowledgeable experts in air filtration worldwide. The partnership between our two companies furthering Filters Direct’s reputation as being the most cost effective, high quality and efficient filter suppliers in New Zealand.

Company Mission

Filters Direct remains to have unwavering focus on customer satisfaction, by delivering efficient, reliable and high-quality air filtration products while also providing clients with professional advice and guidance on all aspects air filtration.

All our products conform and are tested to the highest degree, which currently is the ISO16890 standard.

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